It is very simple! 

All of DeliRe'sc recipes contain a showcase, which indicates the ideal utensils to prepare that dish. By clicking on them, users are taken to our store, the DeliRecStore.

Every time someone accesses the DeliRecStore through your recipe and makes a purchase there, you receive a 4% premium on the total value of that order. In other words - the more recipes you post, the more chances you have to win! It's amazing, isn't it? :)